European Film Promotion (EFP) has announced the ten Shooting Stars of 2010, who will be introduced at its annual presentation of new acting talent at the Berlin International Film Festival (Berlinale). The UK's Edward Hogg is among the chosen emerging actors who will benefit from the showcase. This group of prominent new actors who come from across Europe have been chosen from a list of 21 potential candidates identified by EFP's pan-European member organisations. Shooting Stars is supported by the MEDIA Programme.
 
The following actors have been chosen for their outstanding work in feature films: Zrinka Cvitesić (Croatia), Krystof Hádek (Czech Republic), Pihla Viitala (Finland), Robert Sheehan (Ireland), Michele Riondino (Italy), Anders Baasmo Christiansen (Norway), Agata Buzek (Poland), Dragoş Bucur (Romania), Lotte Verbeek (The Netherlands) and Edward Hogg (United Kingdom).
 
This year's jury consisted of Karl Baumgartner (Germany - Producer), Leo Davis (UK - Casting Director), Steven Gaydos (USA - Publishing Editor), Ana Geislerová (Czech Republic - Actress) and Giuseppe Piccioni (Italy - Director). They said "choosing ten actors was both difficult and exciting. When we had completed our task we discovered that this was a strong year especially for talent from central and eastern Europe. We also learned that the telling of challenging stories and new, dynamic filmmaking styles were assisted immeasurably by the contributions of these brave performers."

Specifically on Edward Hogg, the Jury commented that he "has progressed in only a few years from an accomplished actor on the English stage, to a first-rate comedic talent in British films and now a dramatic film star of great promise with his magnetic portrayal of a rural American criminal and folk hero in White Lightnin'". Previous UK Shooting Stars include Carey Mulligan, Daniel Craig and Rachel Weisz.
 
In 2010 the 13th edition of Shooting Stars will take place from 13-15 February at the Berlinale, where the ten chosen actors will be presented to leading filmmakers and industry personnel as well as attend high profile events at the festival. The highlight of the event will be when Festival Director Dieter Kosslick introduces the Shooting Stars to the Berlinale-Palast audience on 15 February and gives out the Shooting Stars Awards, which are sponsored by Studio Babelsberg.