Digital marketing is the best weapon in any small business arsenal. It allows you to reach out to new customers, and connect with existing ones. It sharpens your reputation, and extends your network. As a startup company, it’s the most affordable and powerful way to grow your business. Let’s face it, who can afford traditional print advertising, billboards, and high-profile PR campaigns?
The best thing about digital marketing is that you can create targeted and specific campaigns, making it very cost effective. One downside, however, is that it’s difficult to manage. As a result, we’re seeing more companies outsource their digital marketing to third-party companies. It speeds up the process, and secures better performance. Here are just some of the areas you can offload.
Social media management – We all know the explosive power of Facebook, Twitter, and Instagram. Even Pinterest and Snapchat are starting to drive sales in a big way. But, social media doesn’t come naturally to many. There are experts out there who know how to target your audience, and welcome them into your brand. They’ve got the tools for the job, and they know what works. Hire them, and let them take control of your social media accounts. You give them goals and direction. They make it happen.
SEO – Search engine optimisation, or SEO, is probably the trickiest aspect of digital marketing. Especially for newbies. Not only is is inherently complicated, it is constantly evolving and adapting. The best techniques of last year may actually hurt your website now. We regularly call upon the services of Integrated IT Solutions. Their experts tell us it’s a full-time job just keeping up with Google’s algorithm changes! Outsource your SEO, and focus on doing what you do best.
Advertising and CPC – Online advertising is one of the best ways to invest money into your business. Our recommendations are Facebook adverts and Google adverts. They both allow you to target your audience with laser precision and focus. You can target everything from demographics to likes and dislikes. However, the process of setting up ads, testing them and monitoring them is lengthy. Let an expert third-party take control instead. They’ll optimise your adverts, and guarantee a return on investment.
Content creation – Every sharp marketer knows that content helps you reach new customers. It engages your existing community, and helps encourage sharing and viral activity. But, not everyone has the skills or the time to create fascinating content. Luckily, there are agencies and freelancers that do. Bring experts online to write blog posts and long-form articles. Hire a video production crew to make a powerful video for you.
Web design – Your website design is the final piece of the puzzle, and it matters more than you think. Anyone can create a website and choose a theme, but to stand out, you need an expert’s eye. Hire a web designer to create a bespoke site. They’ll build everything specifically around your goals, and make sure your website is delivering results. Plus, it will look fantastic.
By outsourcing these tasks, it frees you up to focus on the business itself. After all, that’s where your skills lie! Take your business forward, and don’t be afraid to delegate.