Scouting the web for better content marketing tools, we were genuinely surprised at some of the roundups and lists we came across. Many of the links on the lists were tenuously related to promoting content at best, and others had no relation to it whatsoever and were focused on general website maintenance!
So we decided to publish a list of fantastic marketing tools that have obvious, useful ways to get your web content in front of more eyes. Take a look at our list and let us know what you like and what’s missing!
Not only can Buzzsumo be used to create a dashboard full of good content from around the web, it also highlights what’s been the most shared. This is great for content creation as you can get a feel for what topics are doing well at the moment, and you can also share links with the confidence that they will be appreciated.
We’ve talked a lot about sharing other people’s content, and that’s great to make them aware of you and start a relationship. But how about using third party content to market your own? This is where Snip.ly comes in. It’s a free service that allows you to overlay a small pop up with a link, title, and call to action button on the third party website pages you share. It’s unobtrusive, reliable, and makes it more likely a social media user will visit your website after reading the third party article you’ve shared. Snip.ly also provides good analytics tracking. For best results, link to some of your content that’s related; for example, if you just shared WidgetBlog’s post on ’25 New Widgets’, link to your article on ‘The Future of Widgets’ rather than your homepage or an unrelated article. The only downside to Snip.ly is that it doesn’t work on all websites.
This is a little gem of a tool that is very simple but can be used in a lot of different ways. You input an URL and it tells you what the most popular pages are (as determined by the number of social media shares). This is a great way to track competitor content and articles from the big content producing sites, in order to get some ideas about what you can write about that will be popular even before you get to the marketing stage. You can also quickly see what’s been the most popular on your own website so you can write follow-ups or develop a series. Once you’ve done that, go to the article URL and follow through to see who shared it originally. Pick out the biggest influencers, and drop them a tweet to let them know you’ve posted a follow-up. You can also look at the top influencers across multiple articles and reach out to them. There are a lot more ways to use this tool, but we suggest you experiment to see what works for your particular website and audience.
You know when you start typing something in the Google search bar and it auto-populates a list of suggestions that might be what you’re looking for? This tool acts like a full-blown search for that, making it easy to actually create a proper list of suggested terms. It can be used as a standalone tool or in conjunction with a comprehensive keyword research tool like Google Adwords Keyword Planner. This is a lot more accessible for newbies though, and also suggests some things that the Keyword Planner doesn’t, opening up your search engine optimisation opportunities and sometimes offering a lot less competition. It’s also better for finding long tail search terms. The only downside is that you don’t have any figures on how popular those search terms are, so it’s a case of trial and error. It can be used for writing titles that answer specific questions – great for promotion on networks like Twitter as well as your own blog.
Despite its unwieldy name, this tool is actually pretty good for analysing your titles. It judges them based on three areas: Intelligence, Emotion, and Spiritualism (no, we’re not sure what that covers, either), and gives you a final outcome. This is good if you’re writing titles, subject lines, or social media messages that you want to come across as particularly emotive, or intelligent, or…spiritual, or a mix. One worth looking at if you do fundraising, engage in any fear marketing, work with technical audiences, or write clickbait headlines (sorry, world).
A niche tool, but if you need it, then you’ll wonder how you lived without it. If you attend events, particularly if you run exhibition stands or booths, chances are you’re telling people about your company/service by talking to them and handing them a flyer. Event Wallet makes your digital presence relevant to them by allowing you to push things digitally to someone straight away – like a link to your website or that article you were just telling them about. It reduces the gap between online and offline, and ensures that they’re connected with you and won’t forget about you even after they’ve stuffed your card into their bag and moved on.
Rite Tag finds the most popular hashtags when you’re about to hit share on your post, so you can maximise the number of people likely to see your posts. This is something that Instagram offers for free, albeit in an uglier form with fewer features, so hopefully Twitter will start offering their own version at some point in the future. Because as good as Rite Tag is, it’s also really expensive, and has outpriced itself to all but the bigger brands who produce enough content to make it worthwhile.
Describing itself as ‘superhuman social listening’, Lissted is one to check out if you’re looking to develop relationships with influential social media users in your niche. You can search by topics as well as specific communities. It’s still in beta, but keep an eye on it if you’re looking to extend your content marketing reach further via another party.
CircleCount has been round for a good few years now, but it’s one of the best tools for Google+. Google+ is still very widely used despite its reputation, and in fact this makes it an even better option for content marketing as there’s less noise and competition than the other major networks. If your visitors/customers are using Google+, it’s a win-win situation. CircleCount gives you insights into influencers, popular topics, how people and companies are connected, analytics, and lots more. It’s a toolkit with many different features, and definitely worth a look if you’re using or planning to use Google+ for content marketing.