You’ve probably heard that many businesses are using social media these days to up their sales and exposure. Whether you consider yourself to be ‘social media savvy’ or not, this is something you should be doing too, without question. If you’re not entirely convinced, the following 10 reasons should give you a nudge.

1. Millions of People Use it Every Day

Millions of people use social media every day, and you could be there waiting for them. If you don’t use social media, you could be missing out on hundreds, if not thousands of leads and sales.

2. You Can Engage With Your Audience and Build Relationships

One of the best ways to build a loyal customer base is to engage with your audience and build relationships. Rather than promote your products on social media, you should speak to your audience about relevant topics, and be sure to give your posts a personal touch. This will keep them loyal.

3. You’ll Get More Exposure

Social media is great for gaining exposure, especially if you’re posting entertaining things that are getting retweets and shares. More and more people will learn all about you and who you are!

4. It’s Great for Market Research

Market research is essential if you want to nail down exactly what your customers want and need. They’ll be happy to tell you on social media! You can ask them outright, or simply search to see what people have been saying about your brand.

5. Get Feedback and Improve Your Customer Service

Customers are way more likely to give feedback of your service on social media, which will therefore help you to improve your customer service. You can’t please everyone 100% of the time, but you can do your best to keep all of your customers happy.

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Image by Mark Kens

6. If You Don’t, You’re Already Behind

If you don’t use social media, you’re already behind. Your marketing techniques should be current and up to date, but yours sound a little outdated if you haven’t jumped on the social media bandwagon yet.

7. It’s Proven to Attract More Customers

Social media has been proven to attract more customers to a business. It’s a fact! Today’s Growth Consultant know all about this.

8. You Can Target Your Market Better

Social media allows you to target a market much better, as you can literally tailor it to suit your needs. You can literally pick everything about the people who are shown your posts, down to their sex and whether they have children.

9. It Can Increase Your Search Ranking

Having a strong online presence with social media can help to boost your search ranking, which as we all know helps to make more sales!

10. Social Proof is Comforting for Others

People who are thinking of buying from you will feel comforted by the fact that you have social proof. There’s nothing quite like a review or feedback from a real person to get another to buy.

By now you should be fully convinced of the power that social media has. Use it and see for yourself!



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