UI, or ‘user interface’, is an area where design and development meet. Your user interfaces can make or break your sales, so here’s an outline of just why UI is so important and how you can make improvements to encourage more sales for your apps and other work.
Why can’t UI be ignored?
People like to download apps that not only provide some useful functionality but also look great in appearance. Ignoring the user interface might affect your sales and degrade your reputation. After all, according to a Chinese proverb: What you see is what you get. Catchy and attractive designs are liked by everyone, and there are thousands of apps in the market with eye-catching designs to prove it!
Creativity is a natural art. To capture the general audience, you need to come up with ideas that are creative enough to blow their mind. Read on to find out more…
Sometimes graphic designers keep designs very simple and clean. Simple and neat designs have their own class. They exhibit a unique, soothing and pleasurable effect. In other situations graphic designers add different shades to give a cool exotic look to an application. It all depends on the nature of the application. If you’re building an app for young people, cool graphics, effects and animations are more likely to appeal to your target audience, whereas if your application is for old age people like Glucose Meter, a simple layout will work better.
Rule of thumb: Usability
Apart from design, one more thing that counts a lot is performance. Special attention should be paid on seamless navigation, familiar user standards and faster touch gestures, as many of the applications are being designed specifically for touchscreen enabled smart phones. High definition images, videos, and big typographic fonts take time to load. Adding too many images and videos result in slowing down the overall performance of the application. This upsets the user and may cause them to uninstall your app due to poor user experience. A great layout and a good user experience can be achieved using a combination of the following:
- Buttons and tabs for easy navigation.
- Any actionable item must not take you out of the application. A pop-up or a new tab is more appropriate.
- Prominent logo positioning. It’s the first requirement of e-branding.
- Other visual elements like images, banners and videos that are used in the application should be of a decent quality without overly taxing the performance of the app.
- Header and footer should be used to provide page to page navigation.
- Clear and understandable menus placed in the header for each category (if any). Tool-tips should be used to explain any further functionality.
In short, “Creativity is a natural art”. It is an inborn talent that not everyone possesses. But to reach close, you can develop a sense by getting ideas from existing apps that are a hit. Download apps on your smart phones to get the overall design experience. This way, you can save some precious time and save yourself a failure.
Below are some of the gorgeous smart phone applications UI for your inspiration.
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Mahrukh Jawed is a tech blogger and content writer for Genetech Solutions, an offshore Web Development Firm offering user-friendly iPhone Application Development, Web Hosting, Custom Software Application Development and Web Design services. Read more of her work at Genetech’s Blog.