According to statistics, the average post from a Facebook Page reaches around 16% of fans via their news feed, as is. This can be a large number of fans or only a few, depending on the current size of your fan base. So it’s obvious that many advertisers on Facebook are looking for ways to reach more fans quickly and effectively.
Is there any way out there to actually reach 100% of your fans? While some may try to push this line on you for a variety of reasons, the fact of the matter is simply that you will never get every one of your fans to see or respond to your material. There are far too many variables to contend with here, and you never really know when a “fan” is no longer interested in being a fan.
That being said, there are still many different ways to increase your reach. You might not be able to draw in every single fan, but you can certainly take steps to ensure that you’re reaching as many people as possible.
Ways to Reach the Most Fans
Paying for the Pleasure
If you’re running any type of advertising on Facebook cost analysis, then you already know that it takes money to advertise properly. With Facebook’s Page post feature, Promoted Posts, you can click the “Promote” button at the bottom of your normal post and pay for the pleasure of targeting fans. Of course, the more you’re willing to spend, the more likely it is that you’ll reach more fans. There are different budget levels here that you will probably want to try out. This won’t help you grow your fan base, but it will help you reach your existing fan base with your material.
And to reap the real benefits of promoted posts, you might want to consider using a 3rd party app to sponsor the Page posts, which will allow you to take full control over who to reach, how to budget and how much to pay per impression, click or action.
Posting Quality Material
Posting material of a higher quality is also a great way to increase the number of fans you can reach. For example, a higher quality post will up your engagement numbers, and Facebook will deliver your material to more of your fans’ news feeds if you focus on the quality of what you’re presenting. Coupled with other reach-improving factors on this list, a high post quality can help you reach a much larger portion of your overall audience. So never let your quality fall by the wayside here.
Attracting a Higher Quality of Fan
Another great way to ensure that you’re reaching as many fans as possible is to actually reach for a higher quality of fan in the first place. This may seem easier said than done, but it has to do with providing pertinent, interesting, easy-to-understand and entertaining material to those you’re targeting.
Encompassing material for the sole purposes of attracting general fans will ensure that your fan engagement numbers stay in the gutter. Focus much more on attracting the people more likely to engage with your brand in the first place.
Cater to Individuals
A great thing about your business Facebook Page is that you can target as narrowly as you want. You can even target your fans specifically. Now, of course, if you have a larger fan base, reaching out to people one-on-one is simply not realistic. But using features like Custom Audiences to reach individuals already in your base is going to let you open up a more intimate dialogue. Eventually, as you begin to weed out your fans, separating the fans loyal to your brand and inevitably losing the ones who aren’t, you can use these intimate features to increase your engagement in a big way.
Be a Solid Brand
Any fan is more likely to engage with a great brand. Being a solid, reputable, entertaining, user-friendly brand overall is how you’re ultimately going to reach your fans. This includes using the above steps to focus on quality content and to also focus on quality fans. It also means advertising correctly, engaging with people when they engage with you, emphasize sharing, and to always put a good public face on your brand.
Reaching every one of your fans is something that’s unlikely to happen. The trick here is to simply act as if every one of your fans is always attempting to engage with you. This will light the proverbial fire under your foot, reminding you to focus intently on quality and to use Facebook’s features to increase your overall reach.
About the Author
Eric Taylor is a business developer and a freelance writer for the Facebook ad campaign tool Qwaya. The company provides quality information, tools and up-to-date news about Facebook marketing strategies and trends. Qwaya’s aim is to build a one of a kind tool with powerful features that are user-friendly and affordable for online advertisers and social media marketers around the globe.