Keyword Tool Assists With Internal Linking

Bringing innovative suggestions to webmasters and content developers across the globe, one may describe the Google AdWords Keyword Tool as the proverbial ‘Stock Market’ of literary proportions. From another’s angle, it can be the very tool needed to peek into what’s hot and trending within Google’s search engine.  To provide an accurate summation of why Google AdWords Keyword Tool is readily available – and free to use – we’ve disseminated the competitive analytical tool for easy digestion and perhaps inevitable internal linking refocus for the webmaster.

What It Really Is

For the content writer, Google’s Keyword Tool offers insight into what terms can be written about without oversaturating the internet with rehashed words; it offers suggestive phrases similar to a researched keyword so writers can gain a broader understanding of what keywords to include in their content to boost relevancy.  For the savvy webmaster, this keyword tool is optimal for choosing keywords descriptive of a business niche so meta data can be correctly formulated, content can properly be placed and, in some cases, domains can be named then purchased to match highly searched keywords.

How To Effectively Use The KWT

While the heralded statement ‘nothing great in life is free’ seems to rule our daily lives, the Google Keyword Tool negates this phrase with ease.  Besides entering a Captcha code, the only effort one needs to apply is having some clue as to what keywords they wish to target for content or website optimization.  Keep these tips in mind during the process:

  • Try checking known competitors’ websites for keyword ideas first.  If none appear, they’ve got unreadable meta data.
  • In the ‘Word or phrase’ box above, choose several similar words at once to see if similar ideas with higher search volumes appear.
  • Reserve the ‘Category’ box for content or sites which only a category of interest is known.
  • [Exact] match searches tend to render more specific yet lower search volumes.  Good for content creation purposes.
  • Checking the ‘only show closely related search terms’ is perfect for niche targeting.

Ameliorate The Internal Linking

For webmasters across the world, linking rules have changed considerably over just the last several years which have caused link building professionals and business models in general to shift their efforts to focus strictly on relevant internal linking before branching out to seek external links.  With competition heating up across numerous blogs and business websites, ameliorating internal linking structures is imminently necessary for many reasons.  We dive into how and why specific tactics are necessary for internal link building to be effective.

Relevant internal links, namely in blogs, can begin with proper permalink structuring to reflect content titles and keyword usage.  For example, page titles that are structured “/blog/HELLO-AMERICA” and have content, keywords and images relevant to HELLO AMERICA will do much better than “/blog/06/12/” simply because the page is closer to the main domain, contain the keyword in the page title and, when indexed, will show your post and excerpt perfectly.  This is a form of internal linking.

Content Interlinking

Search bots love knowing that content has keywords that lead to relevant content across blogs or websites.  Once they find content that perfectly matches each other, has titles and imagery related to your content and interlinking between that content, your site instantly gains massive search engine love because researchers can find relevance faster when specific content they need is front and center.  In other words, website content related to cash loans should always be relevant to money, finances, etc.

Fairness In Research

Content that is literally meant to deceive readers into buying something, or has irrelevant linking that makes little sense is meant only to harvest better position in searches – which Google has quickly become privy to.  When site owners procure relevant verbiage that both makes sense and has linkage that leads to other functional content, researchers can actually find educational value in the content and will continually return for that blog or site’s next offering.  Fairness in research means keeping internal link structures completely relevant to the previous pages’ wording.


Consumers rarely go to Auto Zone for curtain rods, nor would they visit a page of personal or business interest and follow linkage to non-relevant content.  Not only is ameliorating internal link structures pertinent for search engine relevance, it’s a necessary deed to keep readers coming back as they’ll know each page will non-quizzically lead into something deeper in meaning – or at least relevant to their current research interests.

6 Responses to Deploying Google Keyword Tool For Internal Link Building

  1. Dude… luv your blog. I am doing a run for a particular KW using this tool. If I ‘tailor’ my results for spanish in the United States…What is the diference between the LOCAL column and the GLOBAL column??? Thanks in advance!!

  2. chris says:

    A keyword tool is really useful. It helps you determine which keywords to use so that many customers will be attracted to your website.

  3. Thanks for these suggestions — I use the Google Keyword Tool when creating websites and writing articles but never though to use it for internal link building. I’m going to have to investigate permalink structures. Your description of them makes senses, but the concept is totally unfamiliar to me, and it looks like an important component of internal linking.

  4. Keyword tool is one of the bestest invention i believe by Google for those who cant use paid keyword research tools and yeah external linking helps you in getting internal links from relevant pages to your main index page and it is as better as i believe as external links are and in some cases better then externals so targeting such keywords for internal linking via Keyword Research Tool is a SMART Move!

  5. Tim Love says:

    The Google Keyword Tool is possibly my first port of call when researching titles / topics for new blog posts. I will if needs be adapt my title to one that is more searched for than my original. I do think however that the best way is to write good content on the topic, so that you hit the hundreds of variations of long tail keyword / phrases that Google keyword tool won’t automatically list.

  6. Hi, I use google keyword tool. This tool offers the flexibility of switching from broad match volumes to exact match volumes. This is very important for SEO since it hints on which keyword phrase has the highest number of searches in a given niche.

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