Facebook is an excellent place to market your company to a variety of people. Facebook users can find your company’s page and “like” you. Once they’ve liked your page, you can share deals, perks, and now products with potential customers. Your Facebook page is such an ideal place to market because you can be confident you’re speaking directly to people who like your brand, unlike a radio or TV ad that is seen by anyone watching.

If you are a large, well-known company, your brand’s page will likely gain fans organically. That is, if people already love your product, there’s a strong possibility that they’ll search for the product page without any prompting. For a smaller company that is not well known, it can be harder to get new fans. This is where Facebook ads come into play.

Be Creative and Engaging

To run a successful Facebook advertisement campaign, you need creative ads. If you’re already on Facebook, then you have noticed ads on the side of your page; this means you should also have noticed what kinds of ads seem effective to you. Think about what ads make you want to to click through to a company’s page or engage with the company through Facebook.

Typically these ads have a few things in common. Firstly, they have a call to action. A question like, “Do you want running shoes for cheap?” makes a Facebook user stop and mentally answer the question. If the answer is yes, it’s likely that user will click through to the company’s page. Another way to encourage action is to set an urgent timeframe; say, “Only 2 days left to save 50% off running shoes!” The reader will understand that they have to explore the company page now to see what this excellent deal is about.

Secondly, the ad’s image needs to be eye-catching. Don’t use a logo unless it is readily recognizable. Instead, use a picture of an interesting product or an exciting scene. This could be a picture of bright and snazzy running shoes or runners crossing the finish line in a race.

Target the right audience

Facebook lets you target audience by gender, age, birthday, location, occupation, education, interests, and connections. Specificity is important for a successful campaign, so utilize the different options.

Facebook recommends running at least four ads per campaign. This is great to do because you can target different groups in each ad and see what is most effective.

Analyze results

Facebook provides great data so that you can determine how well each ad is doing. Check in with your campaign at least every few days. If an ad is not working, pause it. You can see which ads are working and utilize the target audience and content from those ads to edit the ads that haven’t been as effective.
Also, take note of an ad’s “frequency.” If Facebook users see it frequently, change up the text and photo so it will look like an entirely new ad. This may attract new people to click through to your page.
About the Author
Liz Childers runs Facebook ad campaigns for a company that can provide you with the perfect picnic basket and another company that can help you find a good tent for camping.