When you set up a business, online there are certain boxes that you need to tick off if you want your business to be fantastic. For instance, it’s crucial that you have some form of online marketing. As well as this you need to build towards brand recognition. Your website must also have the traits that draw customers in, and you can’t forget about your social media presence. We’re going to look at each of these in turn. But first you may have noticed a paradox. While each of these are unique factors you need to think about the first could also be considered a description of the latter three.