The world of marketing and communications is full of clichés, which is why a lot of marketing people spend time trying to come up with new and exciting concepts to keep their audience interested.
The result of this is that new words are created to describe these new concepts or theories on what seems like a daily basis. It is then when crimes against the English language occurs.
I’ve compiled some of the most nonsensical, inane and cringe-worthy examples here, but please feel free to vent your spleen with any more in the comments below.
Let’s play buzzword bingo!