The world of marketing and communications is full of clichés, which is why a lot of marketing people spend time trying to come up with new and exciting concepts to keep their audience interested.

The result of this is that new words are created to describe these new concepts or theories on what seems like a daily basis. It is then when crimes against the English language occurs.

I’ve compiled some of the most nonsensical, inane and cringe-worthy examples here, but please feel free to vent your spleen with any more in the comments below.

Let’s play buzzword bingo!


In today’s modern world in which we are more accustomed to Facebook messaging each other rather than having a face to face conversation, it’s only natural that the power of the internet has become influential in the workplace, from conference calls to training.


Are you thinking of getting an app for your business? Apps are very useful, and can benefit people in many ways. For example, there are apps out there that can help you get fit by devising routines and workouts for you, there are apps that can help you with gardening by telling you the best times to plant certain things, and there are even apps that can train your brain to help you get a better IQ. If you’re thinking of getting an app for your business, you need to make sure that it’s something your customers actually need.


For far too many websites, the ‘About Us’ page is one of the first pages put together and then is never given another thought. But for new visitors to your site, it’s often the most important click they can make in beginning a long-term relationship with your online presence.


Many people equate side projects with half-finished websites that keep you tied to your desk for no extra money, but that doesn’t have to be the case. Think outside the box and do something you’ve always wanted to do, whether it’s a creative project away from your computer or a directly relevant one in front of it.

Check out our top reasons for having a side project on the go at all times.