Video has long been established as a professional media format for the web industry. Beyond the average consumer dose of cute cat videos and big brand advertising, videos have become the norm for case studies, interviews, demonstrations, how-tos, and much more. They’re a great way to hold visitors’ attention, convince them of your point of view, and reach an entirely different audience (that would be the audience that skims and scrolls through articles rather than committing themselves to your content).


If you want to be a writer, but want to work for a variety of people, you might consider freelancing. There are now more people than ever working for themselves, and you could benefit by joining them. Of course, before you start, you have to make sure that you understand what it entails. Scoping out a career for yourself will not be easy. It will take some time to establish yourself in this industry, and so you have to be patient. Here is everything you should know before you start.


Scouting the web for better content marketing tools, we were genuinely surprised at some of the roundups and lists we came across. Many of the links on the lists were tenuously related to promoting content at best…others had no relation to it whatsoever and were focused on general website maintenance (?!)

So we decided to publish a list of fantastic, genuine marketing tools that have obvious, useful ways to get your web content in front of more eyes. Take a look at our list and let us know what you like and what’s missing!


It’s not uncommon for enterprises, even those that are prosperous, to become stagnant or to fail to keep up with their competitors. The business world is ever-changing, and some companies get left behind in the twists and turns of the market. If a business is experiencing low sales and market share, this may be because it is not using modern marketing tools, such as social media, to their full advantage, or at all. When business owners find themselves in this situation, it is important that they make some bold changes to prevent fading further into oblivion. A makeover can be one of the most beneficial ways to ensure your company stays on the radar. Read on for four top tips for a business relaunch.