According to statistics, the average post from a Facebook Page reaches around 16% of fans via their news feed, as is. This can be a large number of fans or only a few, depending on the current size of your fan base. So it’s obvious that many advertisers on Facebook are looking for ways to reach more fans quickly and effectively.
Is there any way out there to actually reach 100% of your fans? While some may try to push this line on you for a variety of reasons, the fact of the matter is simply that you will never get every one of your fans to see or respond to your material. There are far too many variables to contend with here, and you never really know when a “fan” is no longer interested in being a fan.