Digital marketing is the best weapon in any small business arsenal. It allows you to reach out to new customers, and connect with existing ones. It sharpens your reputation, and extends your network. As a startup company, it’s the most affordable and powerful way to grow your business. Let’s face it, who can afford traditional print advertising, billboards, and high-profile PR campaigns?


When you run a business, you always need to put your clients first. This is how you achieve success as an entrepreneur. But it can sometimes be more difficult to do this than you’d think. So use these ideas to help make your company more client-friendly.


I love helping people achieve their dreams of solopreneurship. As a mentor, I always advise people to attend trade shows in their industry niche. Networking is so important in the business world. After all, it’s not about what you know, it’s about who you know! The old saying is all too true when it comes to starting a company. You need to make your way into the inner circle of your industry. Find the biggest players, talk to them, and learn from them. Most importantly, put your company on their radar.


Video has long been established as a professional media format for the web industry. Beyond the average consumer dose of cute cat videos and big brand advertising, videos have become the norm for case studies, interviews, demonstrations, how-tos, and much more. They’re a great way to hold visitors’ attention, convince them of your point of view, and reach an entirely different audience (that would be the audience that skims and scrolls through articles rather than committing themselves to your content).